oVERVIEW
MissChief

'MissChief', is a streetwear fashion brand created with an idea of a change in the clothing industry. As a female-led brand their motto "Leaders of Troubles " explains their aspiration to not only start change but to bring attention to a movement not commonly seen in the streetwear industry. I have created various graphic elements to establish a cohesive and recognizable visual language for MissChief's brand identity. These elements include a logo, color palette, typography system, web design, social media posts, graphic art and clothing detail all tailored to the brand's voice and message.