PBS: Potential Rebrand
(2022)
Grabbing your mug filled with your morning tea, you turn to the opening page of the novel you purchased from the new neighborhood bookstore. As your eyes
dance through the lines of text you hear the light laughter of your little one sitting at your feet. Taking a peak at him you smile and reflect on how much he’s grown.
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It felt like it was just yesterday you had first laid him in your arms. As the sun gleamed outside, the sounds of the television soothed your ears. Calm colors, soothing
sounds and natural real-life videography relaxing the mind of the viewer and the others around them. Using accents tones and animation to grasp attention for fun
learning activties and showing diverse backgrounds of life get ready for the new meaning of parenting.
Video featuring a network advertisement, both television and mobile show advertisements
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Task
Rebrand a network by creating a pitch, network advertisement, and show advertisement one for television and one for mobile databases.
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With real life comparisons, PBS Kids becomes more relatable to children's daily life.
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The television show advertisement uses neutral color tones to calm down the bright colorways of the animated television show.
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A very simple layout is used for mobile advertisements highlighting important facts, the show name, day and time.