oVERVIEW
The HBCU Experience
An interactive sneak peek into the Historically Black College and University (HBCU) Experience for those who are interested in gaining a better understanding of what HBCU’s have to offer as a higher-learning society.
Showcases actual experiences by learning the history of HBCU’s, traditions, campus fun and activities, and facts about the education Historically Black Colleges and Universities provide.
Visual site walkthrough
Compared to most competitors, The HBCU Experience includes more graphics, history and interactive experience. With custom icons, logo's, illustrations and video the site acknowledges interest and creates a virtual HBCU sneak peek.
Usability Testing was performed, including Moderated Remote Testing and Three People Testing. A testing plan was created for each phase. Subjects were asked how both the design could improve and what worked well. After each session an analysis was given and the information gained from each session was used to improve wireframes, visual design and protoype, overall creating the final piece shown.
Year: 2022
Client: Basement Works
Role: Art Director, Graphic Designer
Creative Services:
Brand Identity
Copywriting
Landing Page Design
Illustrations depicting the nine Greek organizations seen at Historically Black Colleges were created to show a brief look into Sororities and Fraternities around campuses.
